User experience is at the core of effective digital marketing. As a designer, I’ve partnered closely with UX teams on a wide range of web projects—from landing pages to full website builds—contributing from initial concept through final launch.
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Website RedesignsEmail Templates
I was tasked with redesigning and rebuilding Prometheum’s website from the ground up. To ensure we chose the right platform, I conducted a thorough evaluation of leading no-code solutions including Wix Studio, Duda, Webflow, Framer, and Elementor. After weighing factors such as functionality, scalability, pricing, and my own prior experience, I recommended moving forward with Webflow. To maximize value, I also negotiated directly with Webflow’s enterprise team and secured a 25% discount on our membership.
The project required a fast turnaround, so efficiency and clarity were critical. I first developed the new design system and page layouts in Figma, which were reviewed and refined in collaboration with the CEO and our Legal team. Once the designs were approved, I translated them to Webflow, building the site from scratch in just a few weeks.
Since launch, the site not only modernized the brand’s digital presence but also contributed to measurable growth. With SEO best practices implemented from the start, traffic to the website steadily increased, helping Prometheum reach and engage a broader audience.
In 2020, our team rebuilt the Amrock company website from the ground up, moving from WordPress to Webflow under a tight deadline tied to a membership renewal. I collaborated with marketing leadership to define site goals and led the design team through research, accessibility reviews, and the creation of a new site map and mockups.
To ensure inclusivity, we applied WCAG 2.1 accessibility standards, making adjustments such as improving color contrast, adding alt tags, providing video transcripts, and optimizing for screen readers. Over the course of two months, I facilitated weekly working sessions, built and reviewed site pages, and guided my team through Webflow training and implementation.
The project was successfully completed on time, resulting in a modern, accessible, and fully redesigned site that reflected company goals. It was both a growth opportunity and a collaborative success for the entire team.
In 2021, we refreshed Amrock’s external email templates used for partner, client, and prospect communications. The goal was to simplify the design and align the look with recent brand updates. I led the design process by providing direction, feedback, and ensuring consistency across the final templates.
The new minimalistic layouts reduced color usage, improved readability, and established a clear hierarchy guiding recipients toward calls to action. These refreshed templates launched as part of Amrock’s new client journey experience and contributed to an 11-point improvement in Net Promoter Score (from 64 to 75) between Q1 and Q3 of 2021.
